About Us
Who Are We?
The Torto Group was established in 1989, the brainchild of our visionary Founder and Chief Executive Officer, Ang Aik Hwa. From humble beginnings in a small residential house, we have grown into a leading confectionery producer with a state of art 165,169 sqft establishment in Northern Malaysia. Over the years, we have carved out a niche for ourselves in the biscuit and cookie manufacturing industry, expended into 65 international markets worldwide, solidifying our global presence.
Our success is rooted in our unwavering commitment to quality and innovation. We maintain our competitive edge by continually upgrading our operations, marketing strategies, sales & distribution channels, and research & development efforts. We also make significant capital-intensive investments, ensuring that we remain at the forefront of the confectionery industry. As a result, we are well-equipped to uphold our premier position, consistently increasing our market share both in Malaysia and internationally.
The Torto Group’s key strength lies in its top-notch quality and diverse product range. We started with a single product line, which has since expanded to over 50 premium products, with new additions regularly introduced to keep pace with current market trends. Our strategic marketing approaches ensure that our products are always aligned with consumer preferences, making them a consistent hit in the market.
Mission
We aim to operate the company in a sustainable manner to ensure continued profitable growth towards increasing value for our stakeholders and expanding opportunities for the development and career growth of our employees.
vision
We ultimately aspire to build on our successes and high standards in the Butter Cookies and Cereals industry to become an industry leader in the Asian region and beyond.
Corporate Structure
The Torto Group company is a wholly-owned entity, with its own distinct function.
Torto Food Industries (M) Sdn Bhd
Specializing in the manufacturing and distribution of cookies, cereals, and other confectioneries.
Our Certified Standards of Excellence
We take pride in upholding the highest industry standards, ensuring that our products and processes meet rigorous certifications for quality, safety, and compliance. Each certification reflects our unwavering commitment to excellence and integrity, ensuring that we consistently deliver products that meet international standards and exceed customer expectations.
Torto's History
Established as a Food Repacking Business
Started as a small food repacking business in a residential area with five employees, focusing on local market distribution.
Expansion and Premixed Seasoning Flour Research
Moved to a medium-sized shop and initiated research and development on premixed seasoning flour, expanding product variety.
Factory Shift and Brand Establishment
Relocated operations to a semi-detached medium-sized factory in Sungai Bakap. Became Malaysia's largest manufacturer of premixed seasoning flour under the "NONA" brand.
Global Expansion and Product Launches
Began exporting products worldwide and launched the first-generation "TORTO" Coated Finger Biscuits, achieving HACCP and ISO 22000 certifications.
New Products and Exclusive Contracts
Introduced Corn Breakfast Cereal and started producing Coated Finger Biscuits for Disneyland UK under a one-year contract.
Butter Cookies Launch and Market Success
Launched Butter Cookies, gaining domestic and international success, establishing Torto as Malaysia's pioneer Butter Cookies specialist.
Factory Relocation and Market Growth
Moved to a 12,000 sqft factory in Bukit Tengah. The "NONA" brand captured 60-70% of the market, and exports contributed 50%. Expanded product line with Wafer Rolls and supplied house brands to major hypermarkets.
Production Line Expansion
Acquired new machinery for Butter Cookies production, increasing capacity with high-speed machines to meet market demand.
Oat Cracker Launch
Expanded the product line with the launch of Oat Crackers, catering to health-conscious consumers and diversifying product offerings.
Industry Recognition and Awards
Received the 9th Outstanding SMEs Award at the Golden Bull Awards and the Top Team 50 Enterprise Awards Malaysia for excellence in the industry.
Joint Venture with Dr. Oetker
Entered a joint venture with Dr. Oetker Germany, forming "Dr. Oetker Nona Malaysia Sdn Bhd." The "TORTO" logo was redesigned into its current heart shape.
Brand Slogan Update
Updated the slogan from "Great products with great taste" to "Hearty taste in every bite," reflecting a focus on product quality and customer satisfaction.
Production and Global Market Expansion
Installed two additional Butter Cookies machines, expanded the product line, and exported to nearly 45 countries with a workforce of around 200 employees.
Export Market Growth and Production Enhancement
Broadened export reach to over 50 countries and enhanced production capabilities to keep up with rising consumer demand globally.
Quality Improvement Focus
Enhanced production processes for Butter Cookies and expanded cookie series to meet high-quality standards, emphasizing consistent product excellence.
Investment in Advanced Machinery
Invested in new machinery for wafer rolls and cubes, diversifying the product portfolio and boosting efficiency to meet global demands.
Production Capacity Expansion
Increased production capacity by 25%, adding new lines for Butter Cookies and wafer products, demonstrating a commitment to innovation and growth.
Office Renovation and Modernization
Initiated a large-scale renovation project for the office, cafe, and lobby to enhance production capabilities and customer experience, marking a new chapter in the company’s growth.
Distinguished Excellence in Biscuits and Cookies
The Torto Group boasts an expansive range of products under two flagship brands – TORTO and WHITE CASTLE – both of which have become trusted household names known for their superior quality and delicious flavors.
Products under the TORTO brand include a variety of consumer-ready food items such as our popular Dipping Cream Sticks, Breakfast Cereals, and Wafer Sticks. Over the years, TORTO products have become a staple on breakfast tables across Malaysia, making the TORTO brand synonymous with tasty goodness and high-quality breakfast cereals and wafer snacks.
The WHITE CASTLE brand, on the other hand, is dedicated to our renowned Butter Cookies, which have earned widespread acclaim in both local and international markets. As Malaysia’s first and leading Butter Cookies specialist, WHITE CASTLE has solidified its niche by delivering premium butter cookies that are loved by consumers worldwide.
Our Facilities
Cutting-edge
Manufacturing Plants
Awards & Certifications
Recognized Quality
and Excellence
Connection We Build
Expansive Global Reach
Our Brands
Brand that grow with us
Experience our brand as it evolves with you, providing products that were designed to grow and adapt to your taste every step of the way.
White Castle
Torto Food
Frequently Asked Questions
What is Tortofood known for?
Tortofood is renowned for crafting high-quality cookies and snacks that combine delicious flavors with premium ingredients. Our products are perfect for gifting, sharing, and personal indulgence, offering a taste experience that’s memorable and satisfying.
Where are Tortofood products made?
All our products are proudly made in Plot 105, MK 11, Lorong Perusahaan Utama 1, Kawasan Perindustrian Bukit Tengah, 14000, Bukit Mertajam, Pulau Pinang, Malaysia, where we follow strict quality standards to ensure every cookie and snack meets our high expectations for taste and freshness.
Are Tortofood products suitable for people with dietary restrictions?
We offer a variety of products, some of which may cater to certain dietary needs. Please refer to each product’s description for information on ingredients, allergens, and dietary suitability.
Does Tortofood offer international shipping?
Yes, we ship our products internationally to share the Tortofood experience with customers worldwide. Shipping rates and delivery times vary based on the destination.
Can I order Tortofood products in bulk for events or special occasions?
Absolutely! We provide bulk ordering options for events, corporate gifts, and special occasions. Contact our team to discuss customization, packaging, and bulk pricing options.
How does Tortofood ensure the quality of its products?
We prioritize quality at every step, from sourcing premium ingredients to following stringent quality checks. Our commitment to quality is what makes Tortofood cookies and snacks stand out in flavor and freshness.
Does Tortofood offer gift packaging?
Yes, we offer beautiful gift packaging options to make every order extra special. Whether it’s a holiday, birthday, or special celebration, Tortofood’s packaging adds a thoughtful touch to any gift.
How can I keep my Tortofood products fresh?
To maintain the freshness and flavor of our cookies and snacks, store them in a cool, dry place, away from direct sunlight. Once opened, keeping them in an airtight container is recommended.
How do I contact Tortofood for more information or assistance?
Our customer service team is here to help! You can reach us through our Contact Us or by emailing us at info@tortofood.com. We’re happy to assist with any questions or special requests.