Articles

THAIFEX – Anuga Asia 2025

June 12, 2025
6:03 am

White Castle Shines at THAIFEX – Anuga Asia 2025: A Sweet Success for Malaysian Snacks

📍 Date: 26–30 May 2025
📍 Venue: IMPACT Muang Thong Thani, Bangkok, Thailand
📍 Booth: 2-HH29

Bangkok, Thailand – From May 26th to 30th, 2025, Torto Food Industries, the company behind your favorite White Castle snacks, was a big star at THAIFEX – Anuga Asia 2025. This important food and drink show took place at IMPACT Muang Thong Thani in Bangkok, Thailand. It was a fantastic chance for White Castle Malaysia to show off its delicious products and proudly represent Malaysian snacks to the world. You could find us at Booth 2-HH29, showing everyone the great food that comes from Malaysia and Penang, proving we’re a leading Penang food exporter.

Big Opportunities in Asia’s Sweet Treat Market

The market for sweets and snacks in Asia is huge and still growing fast! By 2026, it’s expected to be worth an amazing USD 82.81 billion. This big market is split, with chocolate taking up 42% of sales, other sweet candies 38%, and gums 20%. This huge growth means more chances for us to send our products overseas. As a top Malaysian confectionery brand, White Castle is perfectly set up to meet this growing demand for tasty halal confectionery.

What We Showcased: Your Favorite White Castle Goodies

At THAIFEX – Anuga Asia 2025, White Castle brought a wonderful selection of products that caught the eye of buyers and visitors from all over the world. Our booth was buzzing with interest for:

NEW Digestive Biscuits: A healthy and popular addition to our biscuit range, perfect for those looking for good Malaysian biscuits.
Magic Cubes (New Look!): Our fun, bite-sized treats now come in fresh new packages and different sizes, great for snacking on the go or for gifts.
26% Butter Cookies: A classic favorite, loved for its rich, buttery taste that simply melts in your mouth – truly premium Malaysian cookies.
Luxury Selection: A beautiful collection of our best cookies, put together perfectly for special occasions and fancy gifts.

Every White Castle product comes with its halal confectionery Malaysia certificate, meaning it’s made to strict quality rules and is suitable for Muslim consumers. Our products are not just great for gifts or selling in stores; they also feel fancy without costing a lot. This focus on quality and being affordable has helped White Castle Malaysia grow worldwide, with our products now sold in over 60 countries!

(Insert a captivating image here: Product display images showing the newly launched Digestive Biscuits, Magic Cubes, 26% Butter Cookies, and Luxury Selection)

A Shared Story: Connecting with Yusuff Taiyoob

A special moment for us at the event was meeting the team from Yusuff Taiyoob brand. Both Torto Food Industries and Yusuff Taiyoob started in Penang, Malaysia. This connection highlights our shared history and our goal to send high-quality Malaysian-made products around the globe. While White Castle makes delicious snacks, Yusuff Taiyoob’s different food products work well with ours. Together, we help show the world the great food Malaysia has to offer. This meeting quietly connects White Castle Malaysia with another trusted Malaysian household brand, showing our strong commitment as a leading Penang food exporter and one of the important Malaysian exhibitors in Thailand.

(Insert a high-quality image here: A networking photo of the White Castle and Yusuff Taiyoob teams at the event, if available. Otherwise, a general booth photo or a graphic highlighting “Shared Heritage: Penang to the World”)

Our Big Impact and Future Plans: Reaching More People

Being part of THAIFEX – Anuga Asia 2025 was a big step for Torto Food Industries. The event gave us an amazing chance to be seen by many buyers from Southeast Asia, the Middle East, and beyond. This helped us make important business connections and confirm that our products are right for the global market. As one of the key Malaysian exhibitors in Thailand, we renewed our promise to share Malaysian snacks with the world. We’re already excited for THAIFEX Anuga Asia 2026 and looking forward to growing even more!

(Insert a compelling image here: Booth photos (2-HH29) showcasing the vibrant booth setup and visitor engagement)

Come Join Us!

We want to say a big thank you to the people who organized THAIFEX – Anuga Asia 2025 and to everyone who visited our booth. The success of this event keeps us excited about making wonderful snacks for everyone.

We invite new distributors, company clients, and buyers from other countries to team up with Torto Food Industries. If you’re interested in our delicious White Castle products or want to talk about working together, please visit our website or get in touch with us directly.

Torto Food Industries: Your Partner for Great Halal Malaysian Snacks.

To learn more about the event, visit the official THAIFEX website: https://thaifex-anuga.com/