Malaysia’s biscuit industry is flourishing in 2025, showcasing a blend of traditional recipes and modern innovations. From buttery cookies to crispy wafer rolls, Malaysia is home to some of the best-known biscuit brands in the world. But what is the famous biscuit brand in Malaysia? When it comes to iconic brands, White Castle Butter Cookies stands out. However, the country boasts a range of other premium manufacturers that have become household names. Let’s dive into the top 5 biscuit brands in Malaysia that are shaping the industry in 2025.
1. Torto Food Industries Sdn. Bhd. – White Castle Butter Cookies
Location: Penang, Malaysia
Website: Torto Food
When you think of famous butter cookies in Malaysia, White Castle by Torto Food is one of the first brands that comes to mind. Established in 1989, Torto Food is renowned for its high-quality butter cookies and iconic White Castle Butter Cookies. These cookies are known for their rich, smooth texture and delicate crispiness, making them a favorite for festive seasons and gifting.
Key Products:
- White Castle Butter Cookies – A premium butter biscuit often packaged in tin butter cookies tins, ideal for gifts and celebrations.
- White Castle Butter Biscuits – A variety of butter biscuits that remain a top choice for Malaysian households.
With a presence in over 65 international markets, Torto Food has made a significant impact globally. Their OEM butter cookies for export are highly sought after, providing scalable solutions to international partners.
2. Juli0e’s Manufacturing Sdn. Bhd.
Location: Melaka, Malaysia (Penang presence)
Website: Julie’s
Founded in 1981, Julie’s has earned its place as one of Malaysia’s leading biscuit brands, offering a diverse range of products, including butter cookies, sandwich biscuits, and oat cookies. Known for its Baked with Love philosophy, Julie’s focuses on producing high-quality snacks that cater to both local and international markets.
Key Products:
- Butter Cookies – Julie’s butter cookies are crafted with care, offering a delightful balance of richness and crunch.
- Sandwich Biscuits – Known for their creamy filling, these biscuits are perfect for those seeking a sweet treat.
With a presence in over 80 countries, Julie’s has become a trusted name globally. Their dedication to quality and food safety is reflected in their certifications, including ISO and FSSC 22000.
3. Munchy’s
Location: Penang, Malaysia
Website: Munchy’s
Founded in 1991, Munchy’s has grown into one of the most popular biscuit brands in Malaysia. The brand is recognized for its innovative approach to snack production and its wide array of biscuits, including Oat Krunch and Lexus. Munchy’s has set the standard for texture and design innovation, offering products that cater to a broad range of tastes.
Key Products:
- Oat Krunch – A healthier option, this crunchy biscuit is packed with oats, making it a popular choice for health-conscious consumers.
- Lexus – A rich, chocolate-filled biscuit that has become a staple in Malaysian households.
Munchy’s continues to rank as one of Malaysia’s best-selling biscuit brands due to its focus on quality and innovation. Their OEM biscuit manufacturing process allows them to tailor products for international markets.
4. Hup Seng Industries Bhd.
Location: Johor Bahru, Malaysia
Website: Hup Seng Industries
With its roots dating back to 1957, is one of the oldest and most iconic biscuit factories in Malaysia. The brand is best known for its cream crackers and Marie biscuits, both of which have become staples in Malaysian homes for generations. Their commitment to quality and consistency has made Hup Seng a household name across Malaysia.
Key Products:
- Marie Biscuits – Known for their simplicity and versatility, these biscuits are a common favorite for pairing with coffee.
- Cream Crackers – A light, crispy biscuit ideal for serving with savory or sweet toppings.
Hup Seng’s enduring legacy and widespread distribution have cemented its place as a trusted butter biscuits manufacturer in Malaysia.
5. The Cookies Factory
Location: Penang, Malaysia
Website: The Cookies Factory
The Cookies Factory, founded in 1991, has made a name for itself by producing premium, gift-packaged cookies. Known for brands like Mama’s Oven, the company specializes in both retail and OEM biscuit manufacturing. Their products are especially popular for special occasions and corporate gifting.
Key Products:
- Mama’s Oven Cookies – These premium cookies are available in various flavors, with a focus on quality and craftsmanship.
- OEM Butter Cookies for Export – Their OEM butter cookies for export are a hit in international markets, known for their consistency and customization options.
The Cookies Factory has earned a reputation for delivering high-quality, delicious cookies, and their commitment to excellence has made them a leading brand in the biscuit manufacturing industry.
🧠 Final Thoughts
Malaysia’s biscuit industry in 2025 showcases a harmonious blend of tradition and innovation. The top manufacturers highlighted in this review have demonstrated excellence in producing a diverse range of biscuits, from classic butter cookies to innovative OEM offerings. Their commitment to quality, sustainability, and consumer satisfaction positions them as leaders in the global biscuit market.
Frequently Asked Questions (FAQ)
- What is the famous biscuit brand in Malaysia?
The famous biscuit brand in Malaysia is White Castle by Torto Food, known for its premium butter cookies and iconic packaging.
- Where can I buy Malaysian biscuits online?
You can purchase Malaysian biscuits from various online platforms, including:
- Official brand websites (e.g., Torto Food, Julie’s)
- E-commerce platforms like Shopee and Lazada
- Specialty snack retailers and gourmet food stores.
- How can I source butter cookies from Malaysia for export
To source butter cookies for export, consider reaching out directly to established manufacturers like Torto Food Industries or The Cookies Factory. They offer a range of products suitable for international markets and can assist with OEM arrangements.
- Are there any halal-certified biscuit brands in Malaysia?
Yes, several Malaysian biscuit brands offer halal-certified products, including:
- Torto Food Industries
- Julie’s Manufacturing Sdn. Bhd.
- The Cookies Factory
These brands ensure their products meet halal standards for Muslim consumers.
- What are the best biscuits for gifting in Malaysia?
For gifting purposes, consider these premium biscuits:
- White Castle Butter Cookies (Torto Food) – Elegant packaging suitable for special occasions.
- Mama’s Oven Cookies (The Cookies Factory) – Gourmet flavors ideal for corporate gifts.
- Julie’s CNY Gift Sets – Festive packaging perfect for Chinese New Year celebrations.
- Can I customize biscuits for corporate events or weddings?
Yes, many biscuit manufacturers offer customization services:
- The Cookies Factory provides OEM butter cookies for export, allowing for personalized branding and packaging.
- Torto Food Industries offers bulk orders with customized packaging suitable for corporate events and weddings.
These services enable you to create bespoke biscuit gifts tailored to your event’s theme.
🍪 Ready to Source the Best Biscuits in Malaysia?
Looking to elevate your product offerings, curate memorable gifts, or collaborate with Malaysia’s most trusted biscuit brands? These top biscuit manufacturers in Malaysia have everything you need — from indulgent butter cookies Malaysia to scalable OEM biscuit manufacturing partnerships.
Whether you’re a distributor, event planner, corporate buyer, or just love quality snacks, here’s how to take the next step:
Partner with Industry Leaders
From White Castle’s timeless tins to Julie’s iconic snacks, explore custom solutions for weddings, retail, gifting, or export.
Explore OEM & Private Label Options
Create your cookie line with the help of experts in OEM butter cookies for export and personalized packaging.
Impress with Every Bite
Whether it’s a festive hamper or a corporate door gift, trust Malaysia’s biscuit giants to deliver unforgettable flavor and quality.
🎉 Start your biscuit journey with confidence.
Explore, connect, or request a custom quote today!
📞 Call Torto Food: +604-502 1900
📧 Email: info@tortofood.com
🌐 Browse Now: www.tortofood.com
Because when it comes to biscuits, Malaysia bakes the best. 🍪✨
