Torto Food Industries is a globally recognized Malaysian confectionery manufacturer specializing in high-quality biscuits and cookies. Founded in 1989 by Ang Aik Hwa, the brand has evolved from a small home-based business into a well-established international enterprise. With a strong commitment to quality control, innovative business strategies, and proactive rebranding, Torto Food continues to expand its global market share, solidifying its position as a major player in the food industry.
Brand History: From Small Workshop to Global Food Brand
Early Years (1989-1999): Local Market Success
Torto Food’s journey began in 1989 when its founder, Ang Aik Hwa, started making butter cookies at home using a unique recipe and high-quality ingredients. His signature product, White Castle Butter Cookies Box, quickly became a household favorite in Malaysia.
As demand grew, the company invested in production facilities and adopted modern manufacturing process to ensure product consistency. During this period, Torto Food actively participated in local food exhibitions, increasing brand awareness and establishing a strong foothold in the Malaysian market.
Expansion Phase (2000-2010): Entering International Markets
Entering the 21st century, Torto Food implemented an aggressive market expansion strategy, setting up a 165,169-square-foot manufacturing factory in Northern Malaysia. This allowed the company to significantly increase production while maintaining strict quality standards.
With an enhanced production capacity, Torto Food successfully entered the international market, exporting its products to 65 countries worldwide. To cater to diverse consumer preferences, the company introduced new product lines, such as wafer sticks, wafer cubes, and chocolate chip cookies. Additionally, the company expanded its presence in supermarkets, convenience stores, and e-commerce platforms, increasing its global reach.
Global Expansion & Innovation (2011- Present): Brand Upgrade & Market Diversification
Over the past decade, Torto Food has continued expanding its market presence and modernizing its production facilities. The company operates a 165,169-square-foot facility and has a daily production capacity of 6,000 kg of butter cookies, 1,800 kg of cream rolls, and 1,000 kg of wafer cubes.
With a strong emphasis on quality and innovation, Torto Food has earned multiple international awards, including:
- Golden Eagle Award (2015)
- Superior Taste Award (2016)
- Sin Chew Business Excellence Award (2017)
To meet evolving consumer preferences, the company has introduced healthier product options, including oat crackers and low-sugar, gluten-free, and high-fiber snacks.
Business Strategies: Driving Brand Growth
1. Product Innovation: Meeting Diverse Market Demands
Torto Food’s R&D team continuously develops new products tailored to various international tastes. The company focuses on:
- Research consumer trends to create innovative flavors
- Using high-quality natural ingredients for healthier options
- Incorporating modern manufacturing process to enhance texture and shelf life
2. Supply Chain Optimization: Enhancing Efficiency & Cost Control
Torto Food continuously optimizes its supply chain management to ensure a stable supply of raw materials and improve operational efficiency. With the integration of automated production technology and stringent quality control measures, the company maintains high standards while reducing production costs.
3. Multi-Channel Marketing & Brand Promotion
Torto Food employs diverse marketing strategies to enhance brand awareness, including:
- Social Media Marketing (Facebook, Instagram, TikTok)
- E-Commerce Platforms (Shopee, Lazada, Amazon)
- Retail Partnerships (Giant, Tesco, 7-Eleven)
- Food Exhibitions & Trade Shows
4. Quality & Food Safety Management
The company adheres to stringent food safety regulations and holds international certifications, including:
- FSSC 22000
- MeSTI (Food Safety is the Responsibility of the Industry)
These certifications ensure that Torto Food’s products meet global safety and hygiene standards.
Torto Food Industries in Global Expansion: Strengthening International Market Presence
1. Entering New Markets
Torto Food is currently present in over 65 countries and continues to expand. The company aims to focus on:
- Middle East & North Africa (MENA): Expanding into Halal-certified markets
- Europe & North America: Introducing low-sugar and high-fiber snacks to appeal to health-conscious consumers
- China: Strengthening its presence on major e-commerce platforms like Tmall and JD.com
2. E-Commerce & Digital Marketing
With the rise of online shopping, Torto Food has heavily invested in e-commerce, optimizing its official website and expanding on international platforms such as Amazon, Shopee, and Lazada.
3. Offline Retail Expansion
The company collaborates with major retail chains to establish dedicated brand sections in supermarkets and convenience stores, boosting brand visibility.
Rebranding: Enhancing Brand Identity & Consumer Engagement
1. Modernized Brand Identity
To appeal to younger global consumers, Torto Food has redesigned its brand logo and packaging with a modern, minimalist aesthetic. Additionally, the company has reinforced its brand story to strengthen consumer engagement.
2. Commitment to Sustainability
As part of its rebranding initiative, Torto Food has embraced sustainability by introducing eco-friendly packaging and reducing its carbon footprint, aligning with global environmental standards.
3. Corporate Social Responsibility (CSR) Initiatives
Torto Food actively participates in CSR activities that focus on community engagement and empowerment. Notable initiatives include:
- Women’s Empowerment Events: In January 2025, Torto Food sponsored the Women’s Only Society (WOS) Running Event at Aspen Park, Batu Kawan. This event emphasized women’s empowerment, health, and community spirit, aligning with Torto Food’s CSR objectives.
Future Outlook: Sustained Growth & Innovation
Moving forward, Torto Food aims to strengthen its global expansion efforts with investments in:
- Health-Oriented Product Development: Launching more products aligned with global health trends
- Smart Manufacturing Factory: Integrating AI and automation to enhance production efficiency
- Strategic Brand Partnerships: Collaborating with international food corporations to expand its market influence
Final Thoughts on Torto Food Industries
Torto Food Industries has grown from a small home-based business to a globally recognized confectionery brand through innovation, quality control, and strategic expansion. As the company continues to optimize its products and expand into new markets, its rebranding efforts will further strengthen its global presence, positioning Torto Food as a leader in the international snack industry.
Indulge in the Excellence of Torto Food Industries – A Taste of Quality & Innovation!
Torto Food Industries has redefined the art of confectionery, blending tradition with innovation to bring you the finest biscuits and cookies. Our commitment to premium ingredients, world-class production, and irresistible flavors has made us a global favorite. Now, it’s your turn to experience the magic!
Discover Our Signature Products – Made for Every Moment!
✨ White Castle Luxury Butter Cookies – The classic that started it all! Enjoy the rich, buttery goodness of our iconic White Castle Butter Cookies, a perfect companion for tea time or as a delightful gift.
🍫 Torto Magic Cubes – Bite-sized wafer cubes packed with luscious cream fillings in flavors like chocolate and vanilla. A crunchy, delicious snack for any occasion!
🥮 Torto Asian Cookies – A fusion of tradition and taste, featuring unique flavors like Yam, Green Pea, and Salted Egg. A must-try for those who love Asian-inspired treats!
🎁 Royal Castle Butter Cookies – A premium selection of exquisite butter cookies, perfect for festive occasions, gifting, or self-indulgence.
Join the Torto Food Experience – Shop Now!
Ready to treat yourself to delicious, high-quality cookies and snacks? Visit our official store and bring home the taste of excellence today!
For more information or to place an order, reach out to us:
📞 Phone: +604-502 1900
📧 Email: info@tortofood.com
🌐 Visit: www.tortofood.com to explore our latest offerings.
Indulge in the best – because at Torto Food Industries, every bite tells a story of passion, quality, and innovation! 🍪✨
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